cabinet, antiquarian-approach to learning. And he 
wanted to challenge the idea that you can be 
learned and know nothing about your own time, 
and ignore your own time. He didn’t like that idea. I 
think it’s absolutely a perfectly valid idea—it’s not 
for me—but I think it’s a perfectly valid idea that’s 
been practiced many times throughout history 
with great profit by various people. But he thought 
that had to be challenging, and he felt a lot of 
people in university were locked into ancient ways 
of thinking.


Q:  Last question: McLuhan’s gone in and out of